Apple Acquires Media Analytics Startup Semetric Seemingly As Part Of Beats Music Relaunch
The Guardian is reporting that Apple has acquired media analytics startup Semetric, apparently as part of the ongoing Beats Music relaunch. Of note, Semetric owns Musicmetrics, an analytics tool for artists to track the popularity of their music around the web. Apple replied to the Guardian with its typical company acquisition statement: The Musicmetrics platform measures things like BitTorrent activity, social network reach and other sales data to offer comprehensive reports on the uptake and reactions of the general public for a given song....