Individual Buy Boxes are not given to each seller, instead, the Buy Box is shared by multiple sellers and their share of the Buy Box is determined by several variables. Sellers tend to lower their prices to create good competition, but in the end, they make less profit, and some consumers think that their products are of poor quality. The Buy Box qualification can be achieved by completing a few simple tasks listed below:
💡Professional Seller Account
If these features are available on your account, you must use a professional account.
✔️Buy Box Eligibility Status
Sign into your seller account
After signing into your seller account
Click on “Manage Inventory” in the “Inventory” tab
Select the “Manage Inventory” option from the “Inventory” tab and move to the next step.
Click on the “Preferences” box on the right.
Select the icon on the top right corner of your device. This is the “Preferences” tab.
Select “Buy Box Eligible” from the list displayed
With this column display, you can now select which box you want to tick, but remember, you are trying to check your eligibility, so click the “Buy Box Eligible” option.
Click on “Save Changes” at the bottom of the page.
After clicking on “Save Changes,” you will find more information on your products page. If you are eligible, you will see a “Yes” in the Buy Box Eligible column—otherwise, you will see a “No.” Other points to note include:
Sellers are allowed to sell new items only in the regular Buy Box, although there is a Buy Box for used items. As a seller, you should have a history of successful trade and good reviews from consumers. The number of months in the market also determines your eligibility for the Buy Box. A seller should have been in the marketplace for at least two to six months to be eligible.
Why Is the Buy Box so Important?
For sellers with the prime badge, the likelihood of winning a Buy Box in comparison to other merchants is three and a half times that of a merchant without the badge. Additionally, merchants are five times less likely to win the Buy Box if their percentage of positive reviews decreases over time.
Knowing the right strategies to use in this case is vital as it helps in giving you an edge over other third-party sellers competing for the same customer.
✔️Ensuring Good Customer Feedback
✔️Availability of Goods
As a seller, you should never go low on stock, because most times, sales are given to sellers with a high amount of stock available for sale.
💰Competitive Pricing
✔️Registering as a Prime Seller
There are various tips but enough time has been taken to sieve out and provide these four major tips. While some only help increase your chances of winning the Buy Box, other metrics which are not followed duly can lead to an account being suspended. Read on as we take a look at these metrics and how they affect your sales and even your account in general.
Pre-fufillment Cancel Rate (PFCR)
Late Dispatch Rate (LSR)
The shipping rate shows the number of times the shipment confirmation for an order is missing, lost or late with respect to the number of orders received. FBA ensures that your shipment is delivered on time and there is no shipment missing.
Seller Fulfilled Prime (SFP)
As a Seller Fulfilled Prime merchant, certain privileges are available:
Product visibility Building trust with Prime customers Merchants can participate in advertisements in the deals section such as top deals, deal of the day, and best deals
Customer Experience Health (CX)
The customer experience metric is displayed in the “Voice of Customer” dashboard with a CX rating. It shows the breakdown of a customer experience and their reviews on a merchant’s products. The dashboard has a set of colorful labels with each button showing the number of good or bad product reviews from customers. Providing the best possible service to shoppers should be every merchant’s goal because this is the only way to increase your performance metrics and help win the Buy Box. To increase sales, you should probably try the metrics listed above. In some cases, where merchants available for a certain product do not qualify for the Buy Box, there is no Buy Box for such products. Similarly, in situations where the sellers listed offer versions of their products at prices well above or below the average selling price of the product, the Buy Box may not appear. Winning a Buy Box might seem like a difficult task, but keeping it is even harder. Most sellers are usually under the impression that once they get a Buy Box, it stays permanently, but this is not true.
More buying choices
There is an option directly below the Buy Box for other sellers who were eligible for the Buy Box but didn’t get it. It allows customers to see other merchants who have the same product at a competitive price. Some shoppers use this option and you could be making your first sale of the day.
List of offers homepage
This page shows the list of all sellers (eligible for the Buy Box or not) that are selling certain products and shoppers can then choose the merchant that suits them the most. On this page, the customers are able to get enough information about the seller: the pricing (price + shipping), customer reviews, “Add to Cart” options, and the condition of the product (used or new).
