An investor’s note from an AAPL analyst lists the ten things it believes investors would like Apple to achieve in 2019. Wedbush analyst Daniel Ives says that while they remain optimistic, these are the things needed to reassure a nervous market.
Top of the list, unsurprisingly, relate to iPhone sales.
After settling the Qualcomm mess, Services revenue is next on the list, with investors needing to understand more about this side of the business as well as see financial targets hit.
- China consumer iPhone upgrades for FY19 hit 30 million units of the 70 million in the window for an upgrade opportunity out of this key region.
In particular, evidence that Apple is making progress on its streaming video project.
- More transparency and metrics around the services business starting on the upcoming
One item on the list is, ironically, to take advantage of the current depressed stock price.
This would enable Apple to profit from the current low value, and also help stabilize the market.
While the iPhone XR has been welcomed, there have been persistent reports of lacklustre sales. Making the new iPhone design language available at a more palatable mass-market price is something Ives believes Apple needs to do better next year.
Item 9 seems rather outside Apple’s control.
While the final one offers a variation on a common wish-list theme.
Do you agree with these ambitions for AAPL in 2019? And which ones do you think Apple is likely to achieve? Please share your thoughts in the comments.
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