Gene Munster, founder of the venture capital firm Loup Ventures, a man who spent decades as a financial analyst covering Apple, predicted in a note this week that Apple will win an Oscar in the next five years. In the research note, Munster predicted that the five-year time frame represents “how long it will take for Apple to scale its original content spend from less than $200m today to $5-7 [billion.] He added that he believes “Apple is serious about content.”

Apple first made noises about producing original content back in the fall of 2015, after years of being adjacent to the entertainment industry (Apple Music, iTunes)  in various ways without ever explicitly being part of it. The computer and consumer electronics giant will debut its first two original series, Planet of the Apps and the James Corden spinoff Carpool Karaoke, this spring, with more to come later.

Next: Apple’s Original TV Series Won’t Compete With Netflix Yet

Screen Rant will have more information about Apple’s content plans as they develop.

Source: Variety, Loup Ventures