CIRP is out today with new data on mobile operating system loyalty. While it’s well-known that Apple’s products and services create a high level of customer loyalty, Android actually enjoys the same. In fact, Android loyalty is actually higher than iOS with 91%.
The new report from CIRP shows that Android loyalty came in 91%, while iOS followed five points behind at 86%. The data was “measured as the percentage of customers that remain with each operating system when activating a new phone over the twelve months ending December 2017.”
It is important to mention that the data found a range of loyalty from 85%-88% for iOS and 89%-91% for Android.
The report notes that the consumer trend seems to be picking an operating system and fully investing in it, creating steady loyalty for both Apple and Google. CIRP partner and co-founder, Mike Levin shared more:
CIRP also attributes some of Android’s success to a wide variety of smartphone choices, giving users the ability to try out different hardware without having to switch operating systems.
Now that most mobile phone users own smartphones, and less are going to from basic phones to smartphones, CIRP says that Apple and Google are mostly just gaining and losing customers from each other. Because there are more Android users globally, Apple naturally wins over more customers from Google, however Android’s loyalty of such a large user base is impressive.
It is important to note that this study was done with a sample size of 500. In any case, it seems that both iOS and Android have enjoyed steady loyalty over the last few years with a small number of users switching platforms.
