As users powered on their new iOS devices and received iTunes gift cards on Christmas day, a strong surge of app downloads obviously followed. According to analytic firm Distimo, App Store downloads increased a whopping 87 percent on Christmas Day, compared to the rest of December 2012. With the increased downloads, revenue consequently rose 70 percent. Interestingly, the iPad and iPad mini seemed to be the most popular iOS gift given, as downloads and revenues rose by 140 percent and 83 percent, respectively.
Distmo also looked at the most downloaded applications from the App Store on Christmas day. They included Google’s standalone YouTube app and the recently released Apple Maps alternative Google Maps at the top. Other top downloads, excluding Apple’s in-house apps like iWork, included: ElfYourself by OfficeMax, Where’s My Holiday?, and Skype for iPad. The numbers that will give us a real look at how iOS device sales were during the Christmas quarter will be during Apple’s January earnings call with investors, where record sales are expected.
(via The Next Web)
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