Apple’s App Store Search Ads have expanded to other countries today alongside some new improvements for campaigns. Search Ads are now available for campaigns in the UK, Australia, and New Zealand. Apple has also introduced a new role for developers to help with Search Ads campaign management.
Apple first officially began rolling out the App Store Search Ads in September of last year, even going so far as enticing developers with a $100 credit.
Today’s update sees an expansion of the countries that can utilize Search Ads. Search Ad campaigns for Australia, New Zealand, and the UK can be started today, and will go live on April 25th.
Search Ads also saw an update to the Campaigns with the ability to duplicate current data sets to help create new campaigns. The Campaign dashboard also now supports a new manager role giving more access to the Search Ads dashboard data.
From Apple’s Search Ads dashboard:
