Popular online media aggregation and discovery app for iOS, Matcha, suddenly disappeared from the App Store in late May without any explanation by the company or Apple. Tonight it became clear exactly what happened.
According to Venture Beat, Apple has acquired Matcha.tv for an estimated $1 million to $1.5 million. Although, the final total could be higher once the deal is completed. Unsurprisingly, Matcha.tv CEO Guy Piekarz declined to comment on the potential acquisition and Apple served Venture Beat their typical canned response that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Apple has already successfully completed several strategic acquisitions this year including Passif, a developer of low-power chipsets, and Hopstop, a mapping service.
