Speaking to TechCrunch today, Apple has shared an official statement regarding the decreased performance of iPhones with older batteries. While Apple’s response doesn’t offer much that’s new, it does reveal that the company plans on rolling out the battery stabilizing feature to more iPhones. TechCrunch’s Matthew Panzarino shares a thorough look at this situation with some actionable feedback for Apple.

Earlier this week, Geekbench developer John Poole shared detailed test results of the iPhone 6s and 7 as he looked further into the performance/battery age issues that gained a lot of attention on Reddit.

Poole concluded that the decreased performance was a combination of new features rolled into iOS updates and battery age. He also shared the concern that Apple has created a third state of iPhone performance without any notifications for users, noting that the feature was most recently applied to the iPhone 7 with iOS 11.2.

In today’s TechCrunch report, Matthew Panzarino shares an official statement from Apple, but first shares some good reasons why Apple isn’t trying to “force customers to upgrade their phones by making their old phones run slower.”

As for Apple’s statement, there isn’t much new, but it did confirm it has plans to roll out the same battery saving/performance reducing features in the future.

Instead, Apple is focusing attention on smoothing out the very high and quick peaks of power draw that can cause problems with older batteries.

Panzarino notes that Poole’s tests and charts seem accurate and that Apple hasn’t denied any of the results. However, he mentions that benchmark testing will naturally induce more peaks and valleys in performance, and that this is a battery chemistry issue, not an Apple specific one.

Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components. 

Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.

When it comes to what Apple can improve, Panzarino thinks the company can find a better balance in how much information it gives users and that this controversy may have been much less of an issue if Apple had been more transparent upfront.

Conversely, he mentions the issues of giving too much information to consumers.

Here are his ideas for Apple moving forward:

  • Apple should examine whether the gap between when the algorithm starts smoothing out the peaks of performance and when they’re notified that their performance is taking a hit due to battery age is too large. If a person is noticing (and it seems they are given the discussion threads and social activity on this) that their phone is running slower then they need to know why.
  • The point at which iOS will tell you that your battery has gone to hell is currently very, very conservative. Perhaps this can be set to be more aggressive. Then, of course, users will complain that Apple is cash grabbing on battery replacements but humans will remain humans.
  • It’s clear that people just didn’t understand that protecting an iPhone with an older battery was going to directly affect performance. Perhaps this is a failing of Apple messaging or a failure of myself (and other journalists) in not explaining it as clearly as possible.

How about you? Would these proposed changes satisfy you? Or are you interested in a different approach?

Apple could’ve avoided iPhone battery backlash if they were more upfront with users: Expert from CNBC.