Update: We have received this unconfirmed message from a reader who attended the event, seemingly indicating a January launch for the Apple Watch — the earliest of Apple’s quoted ‘early 2015’ timeline.
The mysterious invitation was indeed for the Apple Watch. Apple has already confirmed it will not be revealing any more information (via Engadget) about the product at this demo area, such as pricing or availability. The device is also — unsurprisingly — locked behind glass running the same UI video loop that was shown at Apple’s media event on September 9th.
For the public, the Apple Watch demo units are all shielded by their glass cases. Select members of press attending the ‘show’ can try on the Watch, albeit the screen is still just playing a mocked-up video of the user interface. Apple execs and celebrities are in attendance, such as Jony Ive and Marc Newson and members of the fashion industry like Sarah Andelman, Colette’s CEO and Vogue’s editor Anna Wintour.
https://www.youtube.com/watch?v=T4gLvPkL6Qc&feature=youtu.be
A huge gallery from 9to5mac reader Mihai Varzari is here
It’s still unclear why Apple chose Colette as its demo location, over any other high-fashion retailer. It was speculated that perhaps Colette would sell the Apple Watch in its store, but there has been no announcement (yet) of such a deal. Nevertheless, the event has proven popular, with avid customers forming a long line before the shop even opened.
[tweet https://twitter.com/VVFriedman/status/516860791346061312]
In summary, Apple did not announce any more specifics on the Apple Watch. The company still says the device will ship in early 2015, starting at $350.
Morning fun trying on the new rose gold #AppleWatch @Colette pic.twitter.com/96MmuIp11X
— robbie myers (@robbiemyers) September 30, 2014
Devant chez Colette, la queue est raisonnable. Le magasin ouvre à 11 h. #applewatch pic.twitter.com/7Tnt30TkPI
— JeanSébastien Zanchi (@jszanchi) September 30, 2014
