Apple Google Among Streaming Providers Nfl Is Expecting To Bid On Thursday Night Football

Yahoo, who is expected to bid, paid $15M to exclusively stream one game this season according to the report so the deal would be a big one. Because the streaming deal would be non-exclusive, the prices would be much lower on a per-game basis. More importantly, the deal would hopefully be the first step into the much larger goal of streaming the whole NFL Season.

Apple TV got the Game Pass service featuring live preseason football games on updated NFL app just four months ago, and now has tvOS as a platform to expand on that.

We know Tim Cook likes his Auburn football and SVP Eddy Cue is a big sports fan so…